Summary of Second Survey on Search, Metadata, and Taxonomy Practices

May 30, 2006

1. What is your name?  Total Respondents   17 (skipped this question)   1

2. What is your email address?  Total Respondents   17 (skipped this question)   1

3. What is your job title?  Total Respondents   17 (skipped this question)   1

4. Please select the item from the menu below which best describes your role in the organization. If none are a good match, select 'other' and write in a characterization of your role.   Response Percent Response Total     Executive management 0% 0     IT management 0% 0     Line of business management 5.6% 1     Project manager (non-IT) 0% 0     IT team 11.1% 2     Line of business user 0% 0     Content management/intranet specialist 5.6% 1     Taxonomy/library science specialist 27.8% 5     Information Architect 22.2% 4     Knowledge Manager 16.7% 3     Data Architect 0% 0     Other (please specify) 11.1% 2 Total Respondents   18 (skipped this question)   0

5. How long have you been in your current position?   Response Percent Response Total     Less than 1 year 29.4% 5     1-2 years 23.5% 4     3-4 years 35.3% 6     5-8 years 11.8% 2     More than 8 years 0% 0 Total Respondents   17 (skipped this question)   1

6. What industry is your organization in? (For example, Manufacturing, Software Development, Retail, Insurance, etc.) If your organization is in more than one of the industries, select "Diversified".   Response Percent Response Total     Advertising / Media / Entertainment 17.6% 3     Aerospace / Defense 11.8% 2     Consulting - Computer and Information related 11.8% 2     Consulting - Non-computer or information 0% 0     Consumer Products 5.9% 1     Education / Libraries 0% 0     Financial Services 5.9% 1     Government 5.9% 1     Healthcare / Medical / Pharmaceuticals 5.9% 1     Insurance 0% 0     Legal 0% 0     Manufacturing 5.9% 1     Natural Resources, Oil & Gas 0% 0     Non-Profit 0% 0     Retail 0% 0     Telecommunications 0% 0     Utilities 5.9% 1     Diversified (More than one of the above) 5.9% 1     Other (please specify) 17.6% 3 Total Respondents   17 (skipped this question)   1

7. Approximately how many people work for your organization?   Response Percent Response Total     1..9 5.9% 1     10..99 5.9% 1     100..999 5.9% 1     1000..9,999 35.3% 6     10,000..99,999 35.3% 6     More than 100,000 11.8% 2 Total Respondents   17 (skipped this question)   1

8. Please select an item from the menu below that best describes the kind of group you work for in your organization. If none are a good match, please select 'Other' and write in a description of your group's function.   Response Percent Response Total     Internal search team 0% 0     Advanced technology evaluation group 5.6% 1     Advanced technology development group 5.6% 1     Intranet team 5.6% 1     Content management team 0% 0     External search team 0% 0     Organizational library 0% 0     Marketing 5.6% 1     Online User Experience Team 11.1% 2     eBusiness/eCommerce Team 5.6% 1     Other (please specify) 61.1% 11 Total Respondents   18 (skipped this question)   0

9. What is the name of your group, and the departments and divisions above it in the organization structure?  Total Respondents   17 (skipped this question)   1

10. Why is your organization doing work in Search, Metadata, and Taxonomy (SMT)? Check all that apply.   Response Percent Response Total   Improve navigation and sales on a public catalog site. 11.8% 2   Improve customer self-service to support information. 29.4% 5   Improve navigation on a public web site (other than a product catalog or self-support). 23.5% 4   Improve an internal application, such as a call center. 17.6% 3   Improve compliance with accountability and/or document retention policies to reduce risk. 11.8% 2   Improve search and navigation in a specific repository, such as a CMS, ERMS, DAMS, etc. 41.2% 7   Improve search and navigation on a traditional intranet or portal. 58.8% 10   Other (please specify) 11.8% 2 Total Respondents   17 (skipped this question)   1

11. Which of the following benefits is your organization seeking to obtain from its Search, Metadata, and Taxonomy efforts?   Response Percent Response Total   More sales 29.4% 5   Lower operating costs 47.1% 8   Reduced litigation risks 17.6% 3   Greater internal efficiency 70.6% 12   Other (please specify) 41.2% 7 Total Respondents   17 (skipped this question)   1

12. Which of the following costs did your organization estimate before beginning its most recent Search, Metadata, and Taxonomy effort? Yes No Unknown Response Average License cost of software 76% (13) 18% (3) 6% (1) 1.29 Maintenance fees of software 65% (11) 24% (4) 12% (2) 1.47 Software installation and configuration cost 67% (10) 33% (5) 0% (0) 1.33 Cost of developing taxonomies 31% (5) 50% (8) 19% (3) 1.88 Cost of licensing external taxonomies 21% (3) 64% (9) 14% (2) 1.93 Cost of creating metadata 40% (6) 53% (8) 7% (1) 1.67 Cost of training staff 24% (4) 65% (11) 12% (2) 1.88 Total Respondents   17 (skipped this question)   1

13. The table contains a list of practices that your organization may, or may not, be using. Please indicate which are in operation at your organization. "Former practice" means that your organization used to do it, "Current practice" means your organization currently does it, "Being developed" means your organization has decided to do it and is getting ready, and "Not a current practice" means your organization has not yet decided to do it, or may have considered it and decided not to. Some questions refer to an "SMT team". If your organization does not have one team to address Search, Metadata, and Taxonomy, consider the people that are involved with any of those efforts and answer the question as if it said "The SMT team, or relevant staff, ...". Not a current practice Being developed Current practice Former practice N/A or Unknown Response Average Users are told how to report search, metadata, and taxonomy errors. 62% (10) 6% (1) 31% (5) 0% (0) 0% (0) 1.69 The SMT team logs usage information. 25% (4) 12% (2) 62% (10) 0% (0) 0% (0) 2.38 The SMT team logs usage information, analyzes it, and reports it to management. 33% (5) 27% (4) 40% (6) 0% (0) 0% (0) 2.07 The organization has a written plan for how to change the taxonomy and/or metadata standard. 44% (7) 44% (7) 12% (2) 0% (0) 0% (0) 1.69 The organization has a plan for how to change any tagged data that is affected by a change in the taxonomy or metadata standard. 69% (11) 25% (4) 6% (1) 0% (0) 0% (0) 1.38 The SMT team has a website to communicate with users. 50% (8) 12% (2)